PROCESS

While SecondStrategy.com creates actual things like corporate websites, original content, print materials, advertising and much more, we like to conceive of what we offer as being a process rather than an outcome. It's a process that begins with intensive research, continues with strategy and implementation, and extends into collecting feedback from customers long after our work is finished. But along the way we also include the creation of original marketing and entertainment content, dynamic design, custom technologies and quality assurance that is unmatched in the industry.

Exactly how this process works is not always rigidly fixed or crystal clear -- by design. Since each relationship we enter is different, each assembled team is chosen based not just on job title or work experience but on skills, passions, and interests that go beyond the workplace. SecondStrategy.com is not just a talented group of technologists, marketing professionals, digital designers, writers and programmers. It's also a dynamic group of everyday people with everyday lives. Therefore, every relationship begins and ends as a collaboration -- a meeting of the hearts and minds of a passionate and energetic team.

The role of SecondStrategy.com is to deliver truly legendary e-Business strategies to our clients. Building on our successes with both traditional .com startup companies, as well as established companies across a wide range of industries, SecondStrategy.com is uniquely qualified to develop a winning e-Business strategy to almost any organization. As part of that business model, the strategists and professionals help our clients define, refine and develop their business strategies across multiple disciplines, including:

Product and Service Strategy

Competitive Market and Industry Analysis

Marketing and Branding Strategy

Customer Experience Strategy

Customer Service Strategy

Operations Analysis

Organizational and Governance Strategy

Financial Analysis

Partnership Strategy

IT Infrastructure Analysis

INTERNET STRATEGY

You've heard it all before. How the Internet will revolutionize your business and your industry.

In the new information economy, business success no longer hinges on physical assets like land, labor and capital. Time and geography become irrelevant. Networks rule. Small efforts can deliver big gains. And everything happens at warp speed.

In other words, the Internet presents enormous opportunities for your business.

It also presents tough decisions about which options to pursue, when and how to pursue them, which tradeoffs to make, and how to restructure your organization. Never before has a highly focused strategy been more critical. The fundamentals still apply: knowing which customers you'll target, what unique value you'll offer, and how you'll deliver that value in a way that gives you a competitive edge, one that you can sustain and build upon.

But those strategic fundamentals are far more challenging to define and execute in a world where the rules of business are being rewritten and the competitive landscape is in constant flux.

The Internet is rewriting the rules of business, dramatically expanding the limits of what's possible. In an environment where industry boundaries, geographic limitations, competition and customer expectations are constantly changing, decisions about how to compete too-often feel like guesswork.

SecondStrategy.com Digital Business Strategy service is designed to take some of the guesswork out of those decisions. In an intensive strategy-setting initiative, we work with our clients to explore the complete range of strategic options enabled by the Internet, prioritize them within a flexible, adaptable portfolio and create a strategy that becomes the compass for all e-business initiatives.

SecondStrategy.com approach is grounded in strategic thinking, informed by an in-depth understanding of business, technology, experience design and development, and seasoned with deep industry expertise. And while our process is thoughtful, our teams share a down-to-earth bias for getting to results, fast.

That means we can help our clients push the boundaries of what's possible and create breakthrough business models that change the nature of competition.

PHILOSOPHY

Knowledge Management is a core value and permeates our day-to-day operations. It provides us with a competitive advantage by:

Promoting professionalism

Creating revenue opportunities

Increasing efficiency

Making us more attractive to clients, employees, and investors

Our philosophy is expressed in the way we:

Develop our people

Implement our methodology

Share our knowledge

MISSION STATEMENT

SecondStrategy.com is focused on building scaleable, innovative e-Business web applications that create economic results in less than 6 months.

Implementing this approach keeps you ahead of the competition and continuously increases company value.

SecondStrategy.com works with the best and brightest strategists, creative�s, and technologists who work in a culture based on constant innovation, learning, teamwork, and knowledge sharing.

Someone has to win. It might as well be you.

Do you like what you hear? Explore our company further!

METHODOLOGY

Strategy in the digital age is about managing strategic options rather than laying out annual plans. SecondStrategy.com E.N.A.B.L.E. methodology helps clients discover, evaluate and implement these options:

Envision - Understanding your business and your brand is the critical first step. We work with you to clearly understand your immediate needs and long-term goals, the competitive landscape, and your operating and technical environments. We agree on your business objectives and create a strategic plan of action. We define how the success of the project will be assessed. We also establish project scope, budget, and a detailed work plan.

Architect - What will the solution be? Who will use it and how? What will it do? How will it work? What will it look like? Once we agree on project objectives, we define the functional, technical, and creative requirements. We document them and work with you to refine them. We also build a demo or prototype to test our concept.

Build - Once structural basics are in place, we complete information, interaction, and interface design. We develop content and refine the technology architecture. The process is iterative, and facilitated by our project extranet. The result is a working prototype of the deliverable, ready for usability testing and refinement.

Launch - We now launch the final product. If required, we integrate the solution with your existing systems. We test and quality assure the deliverable and make sure you understand how to manage and maintain it.

Evolve - For a period after launch, we'll monitor and analyze how the solution performs against the success criteria we defined in the Clarify phase. We also complete documentation for the project and present our thoughts on how to approach the next generation of the solution. We can also design and execute a marketing and promotion plan, conduct training sessions, or help staff your organization to support the new solution.