While SecondStrategy.com creates actual things like corporate websites, original content,
print materials, advertising and much more, we like to conceive of what we offer as being a process rather
than an outcome. It's a process that begins with intensive research, continues with strategy and implementation,
and extends into collecting feedback from customers long after our work is finished. But along the
way we also include the creation of original marketing and entertainment content, dynamic design, custom technologies
and quality assurance that is unmatched in the industry.
Exactly how this process works is not always rigidly fixed or crystal clear -- by design. Since each relationship
we enter is different, each assembled team is chosen based not just on job title or work experience but on skills,
passions, and interests that go beyond the workplace. SecondStrategy.com is not just a talented group of
technologists, marketing professionals, digital designers, writers and programmers. It's also a dynamic
group of everyday people with everyday lives. Therefore, every relationship begins and ends as a
collaboration -- a meeting of the hearts and minds of a passionate and energetic team.
The role of SecondStrategy.com is to deliver truly legendary e-Business strategies to our clients. Building on our
successes with both traditional .com startup companies, as well as established companies across a wide range of
industries, SecondStrategy.com is uniquely qualified to develop a winning e-Business strategy to almost any
organization. As part of that business model, the strategists and professionals help our clients define, refine
and develop their business strategies across multiple disciplines, including:
Product and Service Strategy
Competitive Market and Industry Analysis
Marketing and Branding Strategy
Customer Experience Strategy
Customer Service Strategy
Organizational and Governance Strategy
IT Infrastructure Analysis
You've heard it all before. How the Internet will revolutionize your business and your industry.
In the new information economy, business success no longer hinges on physical assets like land, labor
and capital. Time and geography become irrelevant. Networks rule. Small efforts can deliver big
gains. And everything happens at warp speed.
In other words, the Internet presents enormous opportunities for your business.
It also presents tough decisions about which options to pursue, when and how to pursue them,
which tradeoffs to make, and how to restructure your organization. Never before has a highly
focused strategy been more critical. The fundamentals still apply: knowing which customers
you'll target, what unique value you'll offer, and how you'll deliver that value in a way
that gives you a competitive edge, one that you can sustain and build upon.
But those strategic fundamentals are far more challenging to define and execute in a world
where the rules of business are being rewritten and the competitive landscape is in
The Internet is rewriting the rules of business, dramatically expanding the limits of what's possible. In
an environment where industry boundaries, geographic limitations, competition and customer expectations are
constantly changing, decisions about how to compete too-often feel like guesswork.
SecondStrategy.com Digital Business Strategy service is designed to take some of the guesswork out of those
decisions. In an intensive strategy-setting initiative, we work with our clients to explore the complete
range of strategic options enabled by the Internet, prioritize them within a flexible, adaptable portfolio
and create a strategy that becomes the compass for all e-business initiatives.
SecondStrategy.com approach is grounded in strategic thinking, informed by an in-depth understanding of
business, technology, experience design and development, and seasoned with deep industry expertise. And
while our process is thoughtful, our teams share a down-to-earth bias for getting to results, fast.
That means we can help our clients push the boundaries of what's possible and create breakthrough business
models that change the nature of competition.
Knowledge Management is a core value and permeates our day-to-day operations. It provides us with a competitive advantage by:
Creating revenue opportunities
Making us more attractive to clients, employees, and investors
Our philosophy is expressed in the way we:
Develop our people
Implement our methodology
Share our knowledge
SecondStrategy.com is focused on building scaleable, innovative e-Business web applications that create economic results in less than 6 months.
Implementing this approach keeps you ahead of the competition and continuously increases company value.
SecondStrategy.com works with the best and brightest strategists, creative�s, and
technologists who work in a culture based on constant innovation, learning, teamwork, and knowledge sharing.
Someone has to win. It might as well be you.
Do you like what you hear? Explore our company further!
Strategy in the digital age is about managing strategic options rather than laying out annual plans.
SecondStrategy.com E.N.A.B.L.E. methodology helps clients discover,
evaluate and implement these options:
Envision - Understanding your business and your brand is the critical first step. We
work with you to clearly understand your immediate needs and long-term goals, the competitive landscape,
and your operating and technical environments. We agree on your business objectives and create a
strategic plan of action. We define how the success of the project will be assessed. We also establish
project scope, budget, and a detailed work plan.
Architect - What will the solution be? Who will use it and how? What will it do? How
will it work? What will it look like? Once we agree on project objectives, we define the functional,
technical, and creative requirements. We document them and work with you to refine them. We also build
a demo or prototype to test our concept.
Build - Once structural basics are in place, we complete information, interaction,
and interface design. We develop content and refine the technology architecture. The process is
iterative, and facilitated by our project extranet. The result is a working prototype of the deliverable,
ready for usability testing and refinement.
Launch - We now launch the final product. If required, we integrate the solution with your
existing systems. We test and quality assure the deliverable and make sure you understand how to manage
and maintain it.
Evolve - For a period after launch, we'll monitor and analyze how the solution performs
against the success criteria we defined in the Clarify phase. We also complete documentation for the project
and present our thoughts on how to approach the next generation of the solution. We can also design and
execute a marketing and promotion plan, conduct training sessions, or help staff your organization to
support the new solution.
SecondStrategy.com provides strategic, creative, and technology solutions to successful
businesses. We partner with our clients to plan, design and build products and services that
shape the way the world perceives and interacts with your company.
Simply, it's what a customer or client feels when they call you, go to your website, walk into
one of your stores or branches, or use one of your products. Increasingly, that experience is
the most significant reason that people will choose your brand over the competition.
Whether we're helping transform a roadside service firm into a company that enables mobility,
migrating the large and complex back end of a financial institution into a more user-friendly
and digital-commerce enabled environment, or showing the world how easy it is to trade stock
on the web, we help clients leverage digital technology to improve their business at the core.
We can help you through the complex issues and exciting opportunities of Internet-based solutions,
wireless technologies, back-end systems integration, broadband solutions, and physical devices.
The marketplace is full of e-consultants that provide e-solutions to your e-business - but not
a single one can provide you with the breadth and the depth that we can. From one end of your
business to the other, we can help reinvent just about everything that you do, and
invent the things you want to do.
A New Approach To Planning
The Internet has let loose an avalanche of strategic possibilities for how to compete. Sorting
through the options and choosing the most promising is a daunting prospect, to say the least.
Traditional strategic planning won't get you there. It's too prolonged, too static. The sheer
volume of possibilities and the speed at which they move demands a different approach to
planning-one that views strategy as an ongoing process of managing a portfolio of strategic
The real Internet revolution isn't about building web sites or isolated e-commerce capabilities. It's
about breakthrough business models with the potential to transform a business or industry. Creating
these models requires interdisciplinary insight-marrying the skills of business strategists,
technologists, experience designers and program managers at every stage, from strategy-setting
to implementation to adaptation.
We dedicate our lives to technology because we're passionate about the Internet and how it's
changing our work and our lives. Some of us are intrigued by what makes people click. Others
contemplate the intricacies of supply chains. Still others like to explore how to make things
happen faster, easier and more efficiently.